Proposal · prepared for C J Lightfoot Jewellers · 1 June 2026
A few specific fixes for cjlightfoot.co.uk
C J Lightfoot Jewellers · Richmond · website rebuild
I rebuild small-business sites in my spare time when I can see they are leaving good work on the table. I spent some time on cjlightfoot.co.uk and three things stood out, mostly around how little of what the shop actually does, the engraving and repairs on the premises, the 5.0 reviews, the new laser, reaches a first-time visitor. Three findings below, then a working rebuild you can click through.
Finding 01
The site runs on the legacy DotNetNuke platform.
What I saw
Every page on cjlightfoot.co.uk is served by DotNetNuke, an older content system, and you can see it in the addresses, which still carry /Portals/ paths, and in the page source, which is full of the framework plumbing (ViewState, several script bundles) that a brochure site for a jeweller does not need. The result is a 2010s feel and a slow first load, on a shop that has been on King Street since 1992. The look does not match the work being done at the bench.
What the rebuild does
The rebuild is a single fast page with no framework overhead, built to load in around a second on a phone. The /Portals/ addresses go away. The design is drawn around the shop itself, the engraving and repairs done on the premises, the family name, and Richmond, rather than around a template.
Finding 02
Every product is a thumbnail with a price and nothing else.
What I saw
The pieces on the site (the Fei Liu Carpe Diem necklace, the Tianguis Jackson bangle, the Storm watch, the White Ice earrings) are shown as small images with a name and a price, but no description, no materials, no sizing, and no structured data behind them. So a customer cannot tell what a piece actually is, and Google cannot read it as a product at all. The cabinet is doing none of the work it could.
What the rebuild does
The rebuild presents the cabinet as considered cards, each with the brand, the piece and the price laid out clearly, in a layout that holds together on a phone. It is a frame the shop can keep filling, and it reads as a real shop window rather than a row of icons.
Finding 03
The on-the-premises work, and the shop itself, are invisible to search.
What I saw
The Services page is the best thing on the site. Engraving and repairs done on the premises, a 3D CAD bespoke service, and a new laser for slate, wood and leather. But none of it reaches the homepage, and there is no business or jeweller structured data anywhere on the site, no opening hours, no address, no 5.0 reviews surfaced to Google. The social share is blank too, with no description or share image, so a link pasted into a message shows nothing.
What the rebuild does
The rebuild leads with the on-the-premises work and ships Jeweler and Store structured data with the King Street address, the Tuesday to Saturday hours, the 5.0 rating and an FAQ block, plus a written description and a proper share card. The credentials the shop already has start showing up where people actually search.
What it costs
No retainer. No contract. No in-person visits, fully remote from Switzerland.
- One round of revisions before launch
- DNS cutover handled (you keep the domain in your name)
- 30 days of post-launch tweaks at no extra cost
- Source code handed over on day 60 (you own everything)
A few things worth answering
What happens to the cjlightfoot.co.uk domain and the shop email?
The domain stays exactly as it is, in your name. Only the hosting moves, off DotNetNuke and onto a fast static build. The info@cjlightfoot.co.uk address keeps working throughout. Nothing about how customers reach you changes, the site that answers them just gets quicker and clearer.
We are not very technical. How much work is this for us?
Very little. I take the words, photos and details that are already on the current site, plus anything new you want to add, and do the build remotely. You review one round of changes before it goes live. The only thing I would ask for is a few minutes on a call to confirm the engraving and repairs story is told the way you would tell it.
Can you add new pieces and photos after launch yourself?
Yes. The monthly care option covers small content changes, so when there is a new piece in the cabinet or a change to the hours, you send it over and it goes up. No DotNetNuke editor to wrestle with.
If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three North Yorkshire builds this quarter, and the first confirmed wins the slot. If I do not hear back by 11 June, the proposal site comes down.
See the live rebuild ↗ A working preview you can click through. Opens in this tab.